The client
Ampluxe supplies digital screens, projectors and displays to businesses of every size, all locally produced under Make in India. The catalogue spans motorised and fixed projector screens, interactive flat panels across four sizes, indoor and outdoor LED cabinets at six pixel pitches, and seamless all-in-one LED up to 165 inches.
The challenge
A school buying an interactive panel and a stadium buying a P10 outdoor cabinet share almost nothing — not budget, not vocabulary, not decision timeline. A single catalogue page written for both persuades neither.
What the site does
- Splits the four product families into distinct routes with their own specification language
- Leads with a spec strip — 4K HDR, refresh rate, eye-comfort blue-light filtering — so technical buyers get numbers immediately
- Carries five capability pillars (full-service delivery, in-house design team, custom builds, global installation, materials) for buyers evaluating the vendor, not the panel
- Foregrounds Make in India as a procurement argument, which matters for public-sector tenders