The client
YogHer runs live online yoga classes designed specifically for Indian women, taught over video across a 5 AM to 9 PM IST window so that members in India and a dozen other countries can find a slot that fits. Seven programmes cover weight loss, hormonal balance, prenatal wellness, body toning, irregular periods and perimenopause.
What makes it specific
Generic fitness apps fail this audience twice over. They prescribe diets built on foods nobody in the house is cooking, and they schedule as though the member's day is her own.
The site is built to deliver on the opposite promise: diet plans based on Indian home cooking, recorded sessions for a missed class, and 24/7 WhatsApp access to a coach — WhatsApp because that is where this audience already is.
Commercial model
- Trial — ₹1,199 for 30 days
- Three-month plan — ₹2,399 for 90 days
- Six-month plan — ₹3,599 for 180 days
Pricing that descends steeply per day with commitment, which tells you retention — not acquisition — is the metric the platform is built to serve.